Skip to content
Susan von SeggernLos Angeles publicist

Corporate and event PR, Los Angeles

Corporate public relations that gets your company and your events covered

Susan von Seggern provides corporate public relations for companies and events with real news to share, using sustained media outreach, press releases, lead service monitoring and event PR.

Susan von Seggern is a Los Angeles publicist and PR consultant with more than two decades in public relations as a major label publicist, boutique agency CEO, and political and corporate PR practitioner. She now runs individualized campaigns, with event and corporate clients first, built on a four pillar media relations framework and a broad media network.

Last updated: November 2026

Contact Susan about your newsRead the FAQ
Portrait of Los Angeles publicist Susan von Seggern
Susan von Seggern has worked in Los Angeles public relations for more than 20 years.

What is corporate public relations?

A plain definition

Corporate public relations is the work of earning media coverage and public understanding for a company: announcing milestones, explaining what the business does, and building relationships with the reporters, editors, producers and podcast hosts who cover its field. Unlike advertising, the coverage is earned, so it carries the credibility of an independent outlet.

In Susan von Seggern's practice, corporate PR is media relations first. She identifies the outlets that matter to a client, pitches them steadily, issues press releases for significant milestones, answers journalist requests that match the client's expertise, and uses events to create moments worth covering.

Who Susan von Seggern helps first

Susan consults for event, corporate, cause and cultural clients. Right now her priority is event and corporate work: companies announcing launches, services and partnerships, and organizers of conferences, festivals, fashion shows, fundraisers, author events and premieres.

Her published corporate releases include Remotesome's AI Transformation launch (October 2026) and IceWind's wind turbine deployment for the Icelandic Coast Guard near the Arctic Circle (October 2020). Event releases include SewDown at LA Fashion Week (2024), the Hollywood Carnival Parade and Festival (2017) and CONTACT in the DESERT (2017).

How Susan von Seggern generates media coverage

Through decades of PR work, Susan developed a four part framework for generating coverage in the current media landscape. Campaigns combine the pillars that fit the news.

  1. Sustained media outreach

    Identifying target outlets and contacts and pitching them for coverage, including podcast pitching and hyper local outlets.

  2. Press releasing

    Announcing significant milestones through an exclusive or pre brief model, followed by email servicing and, if budgeted, posting to a newswire.

  3. Lead service monitoring

    Monitoring five lead service feeds daily, plus emails and Substacks from journalists looking for sources, then pitching the matches.

  4. Events

    From large celebrity and media events to small media cocktail hours and luncheons, sponsorships, conference exhibits and speaking, gifting events and gift bag inclusions.

Susan von Seggern by the numbers

The facts behind the practice

  • 20+ yearsin Los Angeles public relations, across music, political, corporate and event PR.
  • 4 pillarsin her media relations framework: outreach, press releasing, lead services and events.
  • 5 lead feedsmonitored daily, plus journalist emails and Substacks.
  • Hundreds of eventsincluding festivals, conferences, concerts, fundraisers, author events and premieres.

Lead service placements include Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life. Facts as of November 2026, from Susan's own website.

Public relations and corporate communications: how they compare

People often search for public relations and corporate communications as one thing. They overlap, but they are not identical. Here is how the two compare, and where Susan von Seggern's work sits.

Public relations vs corporate communications, as Susan von Seggern's practice defines the scope
AreaPublic relationsCorporate communicationsSusan von Seggern's focus
Main audienceMedia and the publicEmployees, investors, media, publicMedia and the public
Typical outputPitches, press releases, events, interviewsInternal memos, reports, executive messaging, PRPitches, releases, lead responses, events
Success signalEarned coverageConsistent messaging across audiencesEarned coverage for the client
Who usually runs itPublicist, agency or PR teamIn house communications departmentSusan directly, as an independent consultant

Media relations services

Media relations is the heart of the work. Susan pitches target outlets and contacts on a sustained basis rather than in one burst, adds podcast pitching and hyper local coverage to traditional outlets, and draws on a broad media and service provider network built over more than two decades.

Her style is honest, positive and tenacious, which is how countless journalists and influencers have come to know her. See how her media relations services work.

Remote former air station site on a mountaintop in Iceland's Westfjords
Straumnes Air Station, Iceland: site of IceWind's 2020 turbine installation, announced in a release Susan publicized.

Press release services

Susan announces significant milestones with an exclusive or pre brief model, then services the release by email to relevant journalists, then posts it to a newswire if the client has budgeted for one. For wires she recommends Business Wire because of its respectability, and her annual deal with Business Wire significantly saves clients money compared with one off releases there or on other wires.

Read about her press release services and what releases cost or browse recent releases on her main website.

Recent event and corporate work

Remotesome AI Transformation announcement graphic
Remotesome launched its AI Transformation service in October 2026.
Hollywood Carnival Parade and Festival poster
Hollywood Carnival took over Hollywood Boulevard on June 24, 2017.
Starry night sky over Joshua Tree, California
CONTACT in the DESERT brought its speaker lineup to Joshua Tree in 2017.

Explore Susan's event PR work in Los Angeles or compare LA PR agencies with an independent publicist.

Common questions

What is the role of public relations in a business?

Public relations helps a business earn credible third party coverage that advertising cannot buy. It announces milestones, explains the company to reporters and builds a public record of what the business does. Susan von Seggern frames corporate work around four pillars: sustained media outreach, press releasing, lead service monitoring and events, each aimed at generating media coverage for clients with genuine news to share.

See this answer on the FAQ page

What is the difference between public relations and corporate communications?

Public relations usually points outward, toward media and the public, while corporate communications covers every message a company sends, including internal, investor and executive messaging. The two overlap heavily, which is why people search "public relations and corporate communications" as one phrase. Susan von Seggern's corporate work concentrates on the media side: outreach, press releases, lead services and events.

See this answer on the FAQ page

Is she a good fit for a corporate client?

She suits corporate clients with real milestones to announce, such as launches, new services or partnerships. Her background includes globe trotting corporate PR and time as CEO of a boutique PR agency. Recent corporate releases include Remotesome's AI Transformation launch in October 2026 and IceWind's Arctic turbine deployment with the Icelandic Coast Guard in 2020.

See this answer on the FAQ page

How much does a PR agent cost?

PR fees vary widely by scope, market and seniority, and this site does not publish Susan von Seggern's rates. Her campaigns are individualized, so the practical step is to describe your event or company and timeline through her contact page and ask for a proposal. Wire distribution, if budgeted, is a separate cost on top of PR time.

See this answer on the FAQ page

How does Susan von Seggern generate media coverage?

Susan von Seggern uses a four pillar framework: sustained media outreach including podcast pitching, press releasing through exclusive or pre brief models with email servicing, lead service monitoring of five feeds daily, and events. She combines newer tactics such as podcast pitching and hyper local coverage with tried and true methods built over more than two decades in PR.

See this answer on the FAQ page

How do I start working with Susan von Seggern?

Start with the contact page on susanvonseggern.com. Describe your event or company, the news you want covered, key dates, and whether you have budget for wire distribution. Event and corporate inquiries are her current priority. She then builds an individualized campaign from her four pillars: outreach, press releases, lead service monitoring and events.

See this answer on the FAQ page
All 46 questions and answers

Planning an event or a corporate announcement?

Tell Susan von Seggern what the news is, when it happens and what coverage would make it a success. Event and corporate inquiries are her current focus.

Start your PR inquirySee her LinkedIn

Published by Susan von Seggern