Skip to content
Susan von SeggernLos Angeles publicist

Media relations services

Media relations services that keep your story in front of the right reporters

Susan von Seggern's media relations services earn coverage for event and corporate clients through sustained outreach, press releases, journalist lead requests and events.

Susan von Seggern is a Los Angeles publicist whose media relations services rest on four pillars: sustained media outreach including podcast pitching, press releasing, daily lead service monitoring, and event PR. She blends newer tactics like hyper local coverage with tried and true methods, drawing on more than two decades of journalist relationships.

Last updated: November 2026

Contact Susan about your newsRead the FAQ
IceWind pre product buzz campaign case study image
IceWind's pre product buzz campaign is one of the case studies on Susan's main website.

What do media relations services include?

Media relations, defined

Media relations services are the hands on work of getting a client covered by journalists, editors, producers and podcast hosts. That means building a target list of outlets and contacts, writing pitches that fit each one, sending and following up, servicing press releases, and responding to reporters who are looking for sources.

Susan von Seggern's media relations work aims at one outcome: media coverage. She takes interesting, newsworthy and active clients to new highs of coverage by combining sustained media outreach, press releasing, lead service monitoring and events, all run by her directly as an independent consultant.

Why sustained outreach beats a single blast

Coverage rarely comes from one email. Reporters plan stories on their own schedules, so the pitch that is ignored in March can land in May when the topic is suddenly relevant. Sustained media outreach keeps a client's story in circulation across weeks or months, with fresh angles and timely follow ups.

Susan pairs that steady pitching with podcast pitching, which opens long form interview opportunities, and hyper local coverage, which reaches community and neighborhood outlets that national lists overlook. For event clients, local outlets and calendars are often where attendance is actually won.

The four pillar media relations framework

  1. Sustained media outreach

    Identify target outlets and contacts, then pitch for coverage on a sustained basis, including podcast pitching.

  2. Press releasing

    Announce significant milestones by exclusive or pre brief, follow with email servicing, and post to a newswire if budgeted. Susan recommends Business Wire.

  3. Lead service monitoring

    Check five lead service feeds every day, plus journalist emails and Substacks, and pitch requests that match the client.

  4. Events

    Use events, sponsorships, conference speaking and gifting to create moments the media wants to cover.

Media relations by the numbers

Susan von Seggern's media relations facts

  • More than 20 years in Los Angeles public relations.
  • Five lead service feeds monitored daily, plus journalist emails and Substacks.
  • Lead service coverage placed in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life, among many other outlets.
  • Career roles: major label publicist, CEO of a boutique PR agency, political PR, and corporate PR around the globe.

Market context: digital and online media held a 57.95% share of the public relations market in 2026, according to Mordor Intelligence. Facts as of November 2026.

Which media relations tactic fits which goal?

Susan von Seggern's four media relations pillars compared on the same criteria
PillarBest forWho starts the contactTypical timing
Sustained media outreachOngoing visibility, features, podcast interviewsPublicist pitches the outletWeeks to months, continuous
Press releasingSignificant milestones such as launches and partnershipsPublicist, timed to the announcementAround a fixed announcement date
Lead service monitoringExpert quotes and trend storiesJournalist posts a requestDaily, fast responses
EventsCreating a moment worth coveringPublicist invites mediaBuilt around the event date

What media relations looks like in practice

For a corporate client like Remotesome, the work centered on a service launch: an announcement release in October 2026 explaining the new AI Transformation offer, the problem it addresses, and quotes from CEO Srinivas Siva. For IceWind, the story was a wind turbine powering an Icelandic Coast Guard emergency beacon on a site where five earlier wind attempts had failed.

For cause and cultural clients, the same framework has supported book launches, documentary crowdfunding, nonprofit partnerships and music releases. Read more about lead service monitoring, press release services and event PR, or return to the corporate public relations overview.

Common questions

What does media relations do?

Media relations builds and uses relationships with journalists, editors, producers and podcast hosts to earn coverage. It means identifying the right outlets, pitching stories that fit them, answering reporter requests and following up. For Susan von Seggern this includes sustained outreach with podcast pitching, press releases, daily monitoring of five lead service feeds, and event PR.

See this answer on the FAQ page

What are some examples of media services?

Common media services in public relations include press release writing and distribution, media list building, pitching reporters and podcasts, monitoring journalist requests, arranging interviews and producing press events. Susan von Seggern's services cover sustained media outreach, press releasing with optional wire distribution, lead service monitoring, and event PR ranging from media cocktail hours to large celebrity and media events.

See this answer on the FAQ page

Does Susan von Seggern pitch podcasts?

Yes. Podcast pitching is part of her sustained media outreach pillar, alongside pitching traditional outlets. She identifies target shows and contacts that fit a client's story and pitches for coverage. She also uses hyper local coverage, meaning community and neighborhood outlets, as one of the newer tactics she blends with established PR methods.

See this answer on the FAQ page

What are the four pillars of public relations?

There is no single official list, and different practitioners name different pillars. Susan von Seggern uses a four part media relations framework she developed over decades of PR work: sustained media outreach, press releasing, lead service monitoring and events. Each pillar is a separate route to coverage, and campaigns combine them depending on the client and the news.

See this answer on the FAQ page

Should I hire a PR agency or an independent publicist?

Hire an agency when you need a large team, many markets at once, or several disciplines under one roof. Hire an independent publicist when you want one experienced person running your campaign directly. Susan von Seggern, a former boutique agency CEO, now consults independently and brings a broad media and service provider network to each campaign.

See this answer on the FAQ page

What if my news is not getting any coverage?

Usually the story, the target list or the timing needs work. Common fixes include sharpening the news angle, pitching hyper local outlets and podcasts, answering journalist lead requests that match your expertise, or creating a media moment through an event. Those are the same tactics in Susan von Seggern's four pillar framework.

See this answer on the FAQ page
All 46 questions and answers

Planning an event or a corporate announcement?

Tell Susan von Seggern what the news is, when it happens and what coverage would make it a success. Event and corporate inquiries are her current focus.

Start your PR inquirySee her LinkedIn

Published by Susan von Seggern